Hi, I am Silvia! I am based in Bologna but dealing nearly every day with an international and multidisciplinary environment!                                                                                      For the last 4 years, I have provided methodological support to a wide variety of national and international clients starting from institutions, public organizations, companies, and nonprofit, which wished to innovate, either externally, by developing products and services or internally, by rethinking their processes and culture.                                                                                                                                                                                 I have delivered more than 10 projects focused on addressing people's needs with innovative solutions, and I have supported more than 30 different multidisciplinary teams in doing that as well.

I was involved for two years in research activities at the University to organize joint design projects to connect students and professors from academia with industry.

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What can I do for with you?

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Coaching

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(Open) Innovation Projects

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Service design

I enable multidisciplinary teams of students and professionals to overcome knowledge silos and to collaborate by finding a common language and a common approach to handle innovation projects. I can either run workshops, hackathons or longer programs that leverage human-centered approaches and visual communication. (Also remotely).

I help organizations tackle innovation projects that start from a design challenge and end up with a tested solution concept and a clear plan to launch it. I take care of the whole process, including the context mapping, the problem definition, the qualitative research, the development of prototypes, and their test.

I can either work on existing services to improve them or create new ones from scratch. During the design process, I involve the users and other stakeholders (both back-end and front-end) through interviews, observations, and on-field prototype testing. I am proficient in delivering a seamless, easy and intuitive user experience.

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About Design Thinking

The world we live in has an increasing complexity due to the high interconnection between economies, societies, and individuals, which was enabled by communication and transportation technologies. This complexity is embedded at any level of our society, from global challenges, such as climate change, to the ones we perceive as more directly related to our daily lives. For instance, nowadays, it is hard to design a new product or service without considering how it will impact society's different aspects and people's lives. Citizens worldwide are demanded to increase their awareness about how they can influence society and the economy through their choices, and they have already started to exercise this power.
Today's world requires us to work with the intersection of different knowledge areas through a multidisciplinary approach rather than relying on specific silos of deep expertise.

Our world is changing fastly, and it is getting hard to predict the evolution of the context we live in. Being updated is not sufficient anymore; we should conceive innovation as a continuous and iterative activity that requires high flexibility in terms of mindset and competencies. Innovation is about creating value, and the challenge is to stay tuned with the evolution of people's needs to address them with meaningful solutions. As evidence of their importance, these requirements are in the process of becoming part of the academic & training path of the most prominent universities and companies worldwide.

Design thinking, among the multiple innovation approaches adopted nowadays, offers a unique mindset to tackle complex challenges.
This approach pursues intentional improvements of the ecosystem we live in, by enhancing a cultural change in organizations and innovating the services and the products people use to interact with the context they live in. Since design thinking is based on "on-field research ", the designers are in contact with the stakeholders and the context they want to investigate, in order to uncover people's needs and gain a critical perspective on the problem before looking for the solution. Solutions refer to crystallized mental patterns, while needs lead to a generative and creative ideation process. Design thinking leverages multidisciplinary design teams to tackle a problem from different perspectives and combine expertise to generate continuously improved ideas and iterated through on-field tests.